Tim Perkins is the Managing Director of 4CDA with over 15 years experience across a range of industries. Tim has a background in computational Biology finishing a PhD at the University of Cambridge. Prior to starting 4CDA, Tim worked as a member of a Data Analytics team at a big 4 consulting firm.
In 1966 (yes, no typo) the Harvard Business Review (HBR) published an article on How to Buy/Sell Professional Services. This was written in response to a rapid increase in their purchasing by management. A recent read of this article led me to question: Do the same principles apply for buying/selling analytics as a professional service?…
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